A user-friendly, iOS-compatible food delivery app.

OhSoYum

CLIENT

OHSOYUM (CONCEPTUAL PROJECT)

PROJECT TIMELINE

21st JUNE - 13th SEPTEMBER

MY ROLE

LEAD UI/UX DESIGNER

INDUSTRY

ONLINE FOOD DELIVERY

OVERVIEW

Project summary

WHAT I DID

User Research & Analysis, Information Architecture, Sitemap, Wireframing, Design, Prototypes, Usability Testing

ABOUT

The food delivery industry has rapidly grown into a £200 billion global market, driven by consumer demand for convenience and quick service. Despite this growth, there's still significant opportunity for innovation, particularly in creating user-friendly platforms that cater to health-conscious, busy, and budget-minded individuals. This project was initiated to address this gap by designing a food delivery app that is not only efficient but also visually appealing and easy to use.

GOALS

The primary goal of this project is to develop a seamless app that allows users to order from their favourite restaurants and have food delivered to their doorstep. Key features include order customisation, real-time tracking, secure payment, and user reviews. The app will cater to various customer needs, offering healthy and affordable options while ensuring a premium delivery experience for those willing to pay more.

"Online food delivery has become a £200 billion global industry, yet there is still plenty of room for growth as people increasingly opt for the convenience of delivery."

- Bloomberg

THE CHALLENGE

What does it take to create the ultimate food delivery experience?

The main challenge of this project was developing an app that integrates user-friendly design, real-time functionality, and customisation options while meeting diverse needs like convenience, healthy eating, and affordability. Balancing these features required attention to platform compatibility, secure payments, and reliable tracking, all while ensuring business KPIs like user acquisition and revenge growth.

The OhSoYum app addresses key user needs, such as:

  • Time constraints

  • Health-consciousness

  • Affordability

  • Convenience

  • Dietary filters

  • Meal deals

WHAT HAPPENS WHEN

The timeline

THE AUDIENCE

User personas

WHO IS THE COMPETITION?

Competitive audit

USER FEELINGS

User journey

THE LAYOUT

Information Architecture

BLUEPRINT

Sketches & wireframes

USER FEEDBACK

Usability testing

THE OHSOYUM STYLE

Style guide & UI graphics

The OhSoYum style guide has a striking, nature-inspired harmony that combines depth, warmth, and lightness

Introducing OhSoYum

I designed a clean and intuitive interface with a focus on ease of navigation, allowing users to quickly browse restaurants, customise orders, and check out with minimal effort. I ensured the app adhered to both iOS design guidelines for a seamless experience across devices.

User-friendly interface

OhSoYum is perfect for food enthusiasts looking for a blend of convenience and exclusivity. It appeals to a modern, busy demographic who values quality, curated options, and quick access to diverse cuisines.

Overall, OhSoYum is a chic, elevated take on the food delivery experience. It combines aesthetic appeal with practical, user-centric features that make it easy to discover and order great food.

Real-time tracking

To enhance user satisfaction and transparency, I integrated real-time order tracking and delivery notifications, allowing users to monitor their order status from preparation to delivery, which addresses the need for reliable service and peace of mind.

Customisation

To meet the needs of health-conscious users, I implemented robust order customisation, including options for dietary restrictions, ingredient exclusions, and portion control. This allows users to personalise their meals based on health requirements or preferences.

REFLECTION

What I learnt from this project

IMPORTANCE OF USER RESEARCH

Conducting thorough user research, including competitor analysis and persona development, was crucial in understanding user needs and preferences. This process helped tailor the app features to address specific pain points effectively.

ITERATIVE DESIGN PROCESS

Emphasising an iterative design approach allowed for continuous feedback and improvement. Testing wireframes with users, gathering their input, and refining the designs based on their suggestions demonstrated the value of user-centric design.

BALANCING FEATURES & USABILITY

While incorporating advanced features (like real-time tracking and customisation options) was essential, maintaining a balance between functionality and usability ensured that the app remained intuitive and user-friendly. Simplicity in design often leads to a better user experience.

FEEDBACK IS ESSENTIAL

Gathering user feedback at multiple stages of the design process proved invaluable. Users provided insights that highlighted areas for improvement, helping to refine the app's functionality and overall aesthetic

CONCLUSION

This project highlighted the value of a user-centred design approach, iterative testing, and data-driven insights. The lessons learned will inform future projects, ensuring that user needs remain at the forefront of the design process.